The projection phase is where you choose the specific implementation of your work.

The projection phase consists of these aspects:

- target audience
- coherency
- perspectives
- angle
- context
- balance
- multi-layered writing
- interaction
- loss of information
- jumps of thought
- flow
- pace
- compact
- dark side

You now have this metaphysical image of your work which is not only nice, but beautiful - and what are we going to do with it? We're going to butcher it. Instead of detracting, hopefully the process will accentuate the beauty.

From here on, beauty is not only a stand-alone attribute, but also a function of communicating that beauty to your audience.

You have to know your target audience. Which group of people are you communicating to? What do they have in common? How great are the differences relevant to your work? Who are they in relation to you and who are they in relation to your writing? Consider your audience individually and as a group as well.

Your writing has to be coherent. Your subject makes sense to you as a coherent whole; you have to maintain that coherency within the projection as well - the reader has to be able make sense out of your writing as a coherent whole.

You employ many perspectives. There are many 'places' to view your subject from. Depending on your goal, you may focus on some and disregard others. Some views fit nicely, other seems contradictive. If you are aware of the multitude and are respectful, they contribute to the whole of your writing.

An angle is a consistent perspective throughout the work. Use it if you wish to lead the reader in a specific way. (Think of a prism which unravels white light into color rays of different angles.)

Context is the environment in which the projection of your work floats on. Words, thoughts, lifestyles - there are many levels of context. Your writing has to embrace the greatest levels of clarity to survive the deepest levels of context.

Research deep into context enables you to balance successfully. Balance is not a passive ability - it's an active process; a flux. The essence of the work behind the written word interacts with the reader as the pieces click together. A clear, coherent balance of words helps and enhances reader comprehension.

Your audience consist of different people. Each of those people has various levels of consciousness. The metaphysical image of your work also has multiple levels. Talking to all those different consciousnesses requires careful balance, coherence, and multi-layered writing. The structure of metaphysical image should be projected clearly into the multi-layered meanings of the written words.

Let your reader interact with the writing! Give something to the conscious, the sub-conscious, and the super-conscious of each reader; let the outflux depend on the influx. It may help to think of your writing as a transformer or an amplifier. A good writing takes as well as gives.

When ideas become words of language, loss of information occurs. As developed a language may be, it cannot hold all. Some ideas and perspectives are left out. Be aware of it. You cannot circumvent this problem within the boundaries of written word, but you can minimize the damage. Furthermore, you can do your best to take this factor into account while writing and use it to your advantage!

The thought-processes of people flow as they do. Pay attention to the jumps of thought within your work. If you jump around too much or take leaps too wide, your writing becomes incomprehensible. If you stand too much in one place or your leaps are too small, your writing becomes boring. Do your best to find balance, because the first one is a waste of time and the second is a sin!

Let your work maintain it's flow.

If in your writing you employ a time structure (like when you tell a story which has a beginning in time and an end in time), be aware of a special type of flow called the pace. Stretch it or squeeze it, but let it be a coherent aspect of your work. It is a tool to be used to enhance communication between you and the reader.

Your work should be as compact as possible. This works hand-in-hand with multi-layers, balance, and clarity. Don't just blabber on and on! The reader's time is precious. Show your respect to the reader by respecting his/her time. Honesty and candor.

The unconscious, rejected, fearful part of the human mind is that person's dark side. If you fully reveal your reader's dark side to him/herself, you will be hated as much as that dark side is hated. If you completely ignore the dark side, your writing will be no more than sugar-coating; no meaningful substance. Thread carefully, and accept responsibility towards yourself for the actions you take through your writing.

Have fun!